Every month we interview a European Supply Chain Management startup to shed some light on its business, provide a platform for visibility and overall support the European Supply Chain Management startup ecosystem. This time we interviewed Romain Blaser, CEO and co-founder of Haidi, headquartered in Geneva, Switzerland. Haidi offers an AI based supply chain planning solution.
The logistics landscape is driven by rapid technological change. Logistics players find themselves on a constant quest to optimize their operations. Digital twins – which, in short, represent a virtual replica of a physical object, process, or system – may be a game changer in this.
Today’s linear economy following the ‘take-make-use-dispose’ model has led to a throwaway society, where product life cycles are short, and replacement is often cheaper than reuse or repair. While recycling efforts can generate good feelings, that alone will not make a dent in the volume of non-renewable natural resources consumed and discarded.