Startup of the month: Sendify

Every month we interview a European Supply Chain Management startup to shed some light on its business, provide a platform for visibility and overall support the European Supply Chain Management startup ecosystem. This time we interviewed Pontus Tjernberg, Head of Business Development at Sendify, a shipping solutions provider and booking platform for SMEs, headquartered in Gothenburg, Sweden.

Company Base Data

Company Name: Sendify AB

No. of Employees: 60+

Headquarter: Gothenburg, Sweden

Funding: >7M EUR

Operating Markets: Sweden and Germany

Founders: Fredrik Edeland, CEO


Reference Customers: 40.000+ costumers

E-Mail Contact:

Company Name


No. of Employees



Hannover, Germany


>10M EUR

Operating Markets

Coming from the high performing German automotive market, we are constantly expanding our markets also internationally


Dr. Wolfgang Hackenberg (CEO)

Dr. Lennart Bochmann (CPO)

Tobias Gagern (CTO)


Reference Customers

VW, Connox

E-Mail Contact

Hi Pontus, Could you please describe what Sendify is all about and give us a brief company
description of Sendify?


Sendify is a digital logistics company that offers small and medium-sized businesses an
easy-to-use and cost-effective shipping solution – so that less time and money is spent on
logistics and more on running a company. In other words, Sendify works as a pain relief for
small businesses, as it helps them save both time and money whilst dealing with their
logistics. Just because logistics is a hassle, it does not mean that your shipping solution
should be.

Let’s go a little back in time frome here: tell us a bit about the founding story for Sendify. When and how was Sendify born?


Sendify was born in 2016, with the mission to empower small businesses and their logistics
needs. We found a clear need in the market when working with express deliveries for big
corporations, where small businesses had a lack of system support to manage their logistics,
had a hard time negotiating rates, and often felt forgotten by the big freight companies. As
Sendify was born, we could help SMEs save time by streamlining processes with smart
software and world-class customer service, and help SMEs reduce shipping costs by
aggregating demand.


Who are the people behind that story? Tell us about the founders and initiators
of Sendify.


Sendify was founded by Fredrik Edeland (CEO), an overall business developer with a strong
passion for building high achieving teams. In his early twenties, Fredrik founded Express
Delivery Sweden, which quickly grew into a profitable logistics company, and became one of
Sweden’s fastest-growing businesses within the logistics industry. By gaining a lot of
hands-on logistics experience, Fredrik then founded Sendify in 2016 at the same time as
finishing his MSc in Industrial Engineering and Supply Chain Management. Today over 60
people work at Sendify, a number that is steadily growing.

What would you say is the core competence/USP of Sendify? What’s the secret sauce that puts you apart from anyone else?


With the aggregated buying power of the many small businesses that book their shipping
through Sendify, we can generate market-leading prices and help our customers’ save
money on their logistics. Sendify’s ease of use and strong competence within B2B shipping,
also makes Sendify the best choice for small businesses with a varied shipping need, as you
can easily compare prices and different shipping solutions. By integrating other systems into
Sendify, we can also help our customers’ save time on administrative processes, and create
a single point of contact for our customers’ logistic needs.

Who are your target customers? Can you elaborate a little on your ICP (Ideal Customer Profile) and maybe provide some reference customers already using your product?


Sendify’s target customers are small and medium-sized enterprises (SMEs) which represent
99% of all companies in the EU. The target customers primarily have a B2B shipping need
and are mostly found within the sectors of wholesale and manufacturing. They typically have
a mixed and heterogeneous shipping need of parcels, pallets, domestic, export, and import,
and do not have a fully developed logistics department in-house.

Let’s come to the number one topic of 2021 and 2020: How did the pandemic affect shipping and transportation for small businesses in general and specifically the development of Sendify?


As our customers’ work in different industries, the pandemic has had various effects on their
business. We have many customers that are suppliers and part of the value chain for
factories in various industries, and for them, the early days of lockdown had a slowing effect.
On the other hand, we have many customers that have moved some of their sales online
and therefore seen an upswing during the pandemic. In either case, Sendify has been a
cornerstone in our customers’ day-to-day business.

What else would you like to tell our readers?


Sendify is on a fast-growing expansion journey and we are constantly looking for new talents
to join us. We are currently scaling up our Berlin office, with more markets to come. With that
said, connect with us on our career site and stay updated on current and future career
opportunities. And, of course, if you are running a business and are looking to improve your
logistics, you know where to find us!

Thank you, Pontus, for sharing these insights about Sendify! We wish you all the best and are sure that the future holds many great things for you and Sendify!

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